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Polling facts & stats

4 sourced facts about the channels pollsters use to reach people — phone, online and in person, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

By 2018, what share of people contacted actually completed a typical U.S. telephone survey?

Answerabout 6%

Response rates fell from about 7% in 2017 to 6% in 2018, continuing a long decline in telephone survey participation.

Source: Pew Research Center (2018) pewresearch.org

The U.S. Current Population Survey, the source of the monthly unemployment rate, samples about how many households?

Answerabout 60,000 households

The Census Bureau conducts this survey monthly, and its sample design was most recently redesigned in 2014.

Source: Wikipedia (Current Population Survey) (2014) en.wikipedia.org

A standard Gallup poll of 1,000 U.S. adults typically has about what margin of error?

Answer±4 percentage points

Gallup's routine national polls interview about 1,000 adults; a much larger sample would be needed to shrink the margin of error further.

Source: Gallup (2024) news.gallup.com

Going deeper

By 2012, about what share of U.S. households relied on cellphones only, with no landline?

Answerabout 34%

The shift toward cellphone-only households forced pollsters to add cellphone numbers to their random-digit-dial samples.

Source: Wikipedia (Gallup, Inc.) (2012) en.wikipedia.org

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